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Your company has evolved. The story hasn’t kept up.

I use strategic narrative and positioning for companies at inflection points, to help leadership teams align on the story that actually drives growth.

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About

Most narrative problems are actually clarity problems. That’s where I start.

I work with leadership teams at the moments when narrative clarity has the highest leverage: before a high-stakes conversation, when the company has outgrown its story, or when something isn’t converting the way it should.

About Marie
Services

How I do this

01

Every engagement starts with diagnosis:

  • What the company is becoming, not just what it does today
  • Why the current narrative has stopped working
  • Where alignment needs to happen across the leadership team
02

From there, the work is applied to what the business actually needs:

  • A narrative that works in the rooms that matter most: a fundraise, a sales conversation, a partnership, a new market
  • Positioning that holds up under pressure with the specific audiences you need to move
  • A company story the whole team can tell, consistently
  • A foundation built for the next stage, not the last one
03

The engagement is built to stay close:

  • I work with a small number of companies at a time, so the work doesn’t get diluted
  • Most engagements run 3–6 months, starting with diagnosis before anything is built
  • The pace matches what the business actually requires
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The Impact

Where this work has the highest impact

This isn’t about company stage or sector. It’s about the company moment. These are the three situations where narrative clarity has the most direct impact on what happens next.

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Early stage
A high-stakes conversation is coming

The story needs to do more work than it currently does.
There’s a significant moment ahead: a raise, a partnership, a new market, an enterprise conversation. The current narrative isn’t ready for it.

  • The pitch lands differently depending on who’s in the room
  • The value is clear internally but doesn’t translate externally
  • Leadership isn’t fully aligned on how to tell the story

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Growth Stage
The company has outgrown its story

What you’ve built no longer matches what you’re saying.
The product, the team, and the market understanding have all moved. The narrative is still describing an earlier version of the company.

  • External messaging reflects where you were, not where you’re going
  • Different people tell slightly different versions of the story
  • The narrative creates friction instead of momentum
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Executive Narrative
 Something isn’t converting

The story is the barrier between you and the outcome.
The product is strong. The team believes in it. But something isn’t landing: in sales conversations, partnership discussions, or how the market understands what you do.

  • Buyers understand the product but can’t easily justify the decision
  • The category you’re in doesn’t yet have a clear name
  • The market sees you as one option instead of the right one

“Marie is one of those rare professionals who blends strategic thinking with execution. She consistently brought a strong point of view and ensured our voice reflected not just who we are, but where we were going. She was instrumental in aligning leadership priorities with both internal and external messaging, resulting in greater credibility, attention, and engagement across our ecosystem.”

Michael Buhr

Executive Director, C100

If this resonates, the best next step is a direct conversation.

We’ll talk through where the company is, where it’s going, and whether this is the right moment to work together.

Start a conversation
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